This is the first of two series of articles about how to improve your Google Adsense CTR. Many people think they just copy and paste your Google Adsense code on their website and start earning large sums of money from him. What a big mistake! I also think the same way two years ago. Then, I realized that without optimization, it is impossible. Here I will share all the tips to increase Google Adsense CTR that I found in the last two years.
Here are some tips to increase Google Adsense CTR:
1. Make sure the ads that appear on your site, associated with your content. This is the first thing you should do, because if your ads are not relevant, there is little likelihood that people will click on it. So what should you do to solve this problem? Here are some tips:
* Create keyword rich content. I suggest you make the topic pages.
* Check your keyword rich content and tagged some of your keywords in bold or italics. But do not do too much, just 1 â € “2 times per page. If not, Google considers that your message is spam.
* Use your keywords in your page title.
* Use the HTML H1 tag as the title of your item, and enter your keywords in it. Do not forget to put this tag at the beginning of your content.
* If all these tips still do not work, there is only one possibility: there are no listings that match your keywords! You can verify this by using this website a great tool from Digital Point. It’s called Google Adsense Sandbox, and located in http://www.digitalpoint.com/tools/Adsense-sandbox/
You will be prompted to enter keywords of your choice and will display all the Adsense ads that are connected with that keyword. What to do if your suspicions are correct? Change your keyword! Do not worry, sometimes just changing one or two words.
2. Use wide ads (336×280, 300×250 or 250×250). Because they are the best performing ads.
3. Blend your ads with the theme of your site. For example, if you’re a white background color, change your ad border and background colors and white. If you have a dark background color (black), the use of bright colors such as yellow as link color. This will decrease user ad-blindness.
4. Put your Google Adsense in this position:
* Above the fold
Above the fold position at the top of your pages your visitors look without having to scroll down. This is the best place that works for me. I put the 336×280 ad unit in this location and works very well. Why? Okay, back to our example. Your article on “how to bake bread delicious. Someone has to find a search engine, when it opened first saw the ads about” cooking “school” cook the books “or” bread recipes “. Who would not be interested?
In the middle of the article.
This works well if your article is long (more than 500 words). People tend to stop and see something different during playback. I suggest using rectangular ads (125×125, 180×150, 300×250, 336×280, 250×250 ad units) to effect and make it left justified.
* At the end of the article.
Many people have shown that the placement of Google Adsense ads at the end of their article tends to work well. This is because when people finish reading an interesting article, they usually think: “Well, what next?” This is your chance! By placing Google Adsense ads at the end of this article, people will take a minute to read and then (maybe) click. For example, you write an article about “how to cook delicious bread. And finally, there are no ads on bread recipes. Who would not be interested?
5. Regarding the fourth point, I would not recommend placing three ad units on one page. In my experience, the number of ad unit you place in one page does not affect your CTR. In fact, I even found that placing three text ads in one page make my ads “unblended”. For example, I put 160×600, 468×60 and 336×280 ads on one page. You know what? My 468×60 ads only showed 3 ads in it, whereas my 336×280 ads only showed 2 ads in it! My advice is: use 1 â € “2 ad units and one link unit on your page (Google allows 3 ad units and 1 link unit is positioned on one page).
6. Always use Link Unit! Many people never know that a link unit is the most profitable format if put in the right place. Try to place it near your navigation menu. People misinterpreted as a navigation menu and automatically read. If your ad is closely related to your content, there is most likely that they submit. I moved the navigation bar at one of my websites to the bottom and replace it with 728×15 Link Unit Ads. You know what? Google Adsense CTR increased by 200%!
sumber : kiosadsense
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